As a Director and Director of Photography, I’ve led high-impact commercial and social media campaigns for some of the most innovative and premium brands in the housewares and tools industry. My work has spanned global broadcast campaigns and digital-first content, designed to capture the elegance, performance, and lifestyle appeal of next-generation home and power products. These projects required a deep understanding of visual storytelling—from sleek tabletop cinematography to dynamic product-in-use demonstrations—crafted with precision to align with each brand’s global identity. I’ve had the honor of collaborating with world-class clients including Dyson (U.S. and U.K. markets), Shark/Ninja across their full suite of vacuums and kitchen appliances, Bosch Power Tools, and Black+Decker. These campaigns have aired across multiple countries and platforms, building brand trust and driving engagement with consumers worldwide.